Rebranding Hugo Tech
Create a new graphic design for Hugo Tech including new logotype, brand colors, tone of voice and mockups for commercial use. The costumer were not sure about the name either, the maybe wanted to change name.
Scope - 4 weeks
Methods - Customer meeting - Research for inspiration - Midjourney - Photoshop
In collaboration with: Jenny Riksén
Website: hugo.tech
Keywords and Moodboard
After the brief with the customer where we could ask questions and learn more about the company i remained with the keywords.
Transparent
Reliable
Bold
Functional
Sustainable
Hugo takes the environment very seriously and wants to contribute to a greener future.
Based on our keywords, we created our moodboard.
Here we can see elements from nature and the tech world, as well as robust shapes and transparency.
Logotype
The client mentioned in the brief that they might want to change their name, so we decided to test this and settled on changing it to Gobot. Gobot stands for "GO," symbolizing movement, and "Bot," representing robot. The new logotype was created.
